Excerpted from Fast Company's January 20, 2012 article The Return of LiveJournal
However, longtime LiveJournal users are upset by the changes. LiveJournal recently unveiled a complete redesign that overhauled the service's comments system, emphasized social networking, and set the stage for the upcoming communities blitz. Reaction from longtime users has been overwhelmingly negative--LiveJournal patrons slammed the redesign on the service's official blog.
LiveJournal's leadership has made it clear that their future American business strategy lies in generating new traffic rather than catering to the service's current small-but-loyal membership.
The article was linked to by theljstaff in their recent post
. Among the comments:roseredhoofbeat
: "Yes, let's link to an article that blatantly states that you could give a shit about the "small but loyal" fanbase that's kept you in business for over a decade. Brilliant."vodkabeforenoon
: "Is this some form of trolling?"gelbes_gilatier
: "So, basically you're proud of saying that the people who were loyal users for years are actually the ones you're not interested in?"miwahni
: "So Livejournal needs to attract new traffic rather than catering to the existing clientele? Someone should explain to these folks that "retention" is every bit as important as gaining new users, only to lose them again the next time LJ institutes wildly unpopular changes. Churning your customer base is not a smart business practice. Instead, develop a reputation for dealing honestly and openly with users, listen to what your users are telling you, and watch your customer base grow. No point attracting new users if you're hemorrhaging users out the other end."cest_amy
: "I've been on LiveJournal for over 8 years. And a permanent account holder for just over 3 years. And it's sad that a place that I have used for so long, and loved for so long, and made friends on over the years, has come out and said that it doesn't value it's "small-but-loyal" pool of people. We're the pool that made it what it is today. If we hadn't stayed around, and been loyal, there wouldn't have been a company to buy."
Worth reading: the excellent and considered comments
, analyzing this whole mess as fairly as possible, and
Perhaps the kindest analysis, from anikotevet
: "It might not be trolling so much as some staff person saying 'Hey, userbase, wake up. Move. The people who manage this company don't care anymore, RUN!'"